Merrill Corporation Rebrands to Datasite

Jul 15, 2021

4 min

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Once known as a printing company, Merrill Corporation decided that it would be a good idea to venture into a new industry. What were the reasons for this action, and what kinds of consequences happened thanks to it? Before we start speculating about this topic, we need some background information about the company itself.

What is Merrill Datasite? 

Merrill Corporation was founded in 1968 as a typesetting business. Since then, it has dealt with business documents of every type. It went public in 1986, and reprivatized 13 years later. 

Merrill Corporation’s historical connection to virtual data rooms dates back to 2002 as their DatasiteOne platform enabled businesses to share the files in a safe space. In 2014, a former IBM executive took over the company as a CEO and is currently in charge of its operations.

Merrill Corporation’s historical connection to virtual data rooms dates back to 2002 as their DatasiteOne platform enabled businesses to share the files in a safe space. Datasite data room is one of the most popular software solutions on the VDR global market. In 2014, a former IBM executive took over the company as a CEO and is currently in charge of its operations.

Rusty Wiley’s decisions led the business to invest in a variety of assets. Some of those investments allowed Merrill Datasite Inc. to develop its software solutions. At that point, the Datasite Merrill product started turning into a powerful tool.

Reasons for rebranding 

As the company moved forward with their new products focusing on software and digital solutions, they were no longer associated with the kind of business that the creators of Merrill Corporation had in mind. 

Although they still dealt with documents, this was a different age, a digital world that needed help with file management. By investing their money and time into the world of virtual data rooms and M&A deals, the choice to rebrand into a more industry-suitable company was a no-brainer. One of their best products is Datasite.

What is Datasite Merrill?

Datasite, or Merrill Datasite One, was one of Merrill’s first attempts to share files between corporations securely. They wanted to create a space, in which the documents would be both safe and accessible to interested parties. 

They became one of the leaders in SaaS-based technology platforms for the M&A community, an example of which is the Datasite One platform Merrill created. There was no more space for their printing legacy, as the digital age has come upon us. On March 24, 2020, Merrill Corporation was no more — it became Datasite. 

Perspectives for the future 

According to their site, Datasite has recently moved its headquarters from St. Paul to Minneapolis because of a sudden increase in revenue. This unforeseen 30% growth in 2019 forced the company to organize a new workspace.

Their new location can support 450 employees. The company created its 80,000 square foot headquarters based on other successful outposts around the world. 

Merrill Datasite is in constant need of development, as is well reflected in their actions. The rebranding decision is just another step in the direction of M&A proficiency, and the need to cater to the dealmaker’s needs. 

Merrill Datasite services make the process as smooth as possible, and to do that, they need to use the newest tools available. Thanks to the development of virtual data room technology and worldwide events, more and more cross-border deals are being made. Apart from changing the Merrill Datasite logo, they have also changed their outlook on the M&A industry.

Conclusion

This rebranding deal has been a big event in the company’s life cycle. In the words of its CEO: “We’ve evolved into an agile, global fintech software company, and the Datasite name better represents our mission to lead the M&A industry beyond the virtual data room to a digitally-enabled future across the entire M&A lifecycle.

Judging from their past business ventures and an impressive portfolio of now (as of the writing of this article) three acquired companies and their good corporate intuition, the future of Datasite looks bright, and we can only speculate as to what kind of breakthroughs they will be part of.

We hope you enjoyed our Merrill Datasite review connected to their rebranding, and we encourage you to investigate some more into the topic at hand. Check out the sources below.